A database is only as good as the information in it but ensuring your data is correct and comprehensive is
hard. To get the full picture, you need to get data from multiple departments. What finance calls
“revenue” may not be the same as what the sales team defines as “revenue”. Finding, preparing and/or
loading clean, accurate and useful data can be time consuming. So much so that many databases get
launched with little or no data and as a result, user adoption is low and reports are useless.